Happy New Year friends! Today we start the first day of 2013 and with a clean...
Thoughts and musings...
Connecting in 2013
Happy New Year friends! Today we start the first day of 2013 and with a clean slate before us, many of us have already planned what some of our major goals of this year are going to be. Some plans are more structured than others, but no matter where you are one thing is for [...]
Growing Your Twitter Following
Everyone wants more friends. The problem is, what good are friends if we can’t carry quality conversations with them? Sure the bigger the network the better, but I’ve never been a numbers game man myself. So you tell me you have 10k+ fans or even fans in the hundreds of thousands, my next question is how [...]
Heyday Footwear Does It Right
Imagine yourself chatting with some friends when you notice something they are wearing that you start to take a liking to. It’s natural to curious and inquire, “Where’d you get that?” It doesn’t matter if it’s shoes, pants, a shirt, sunglasses, a purse, it could be anything. More often than not we sit there [...]
Three Vital Components for Customer Messaging Online – Part 3
So when putting your branded material together to share with your online community, we’ve been talking about three things that are vital to success. The first component for messaging online was content, the second component for messaging online was contact, and the final component for messaging online is context. It’s important to keep in [...]
Three Vital Components for Customer Messaging Online – Part 2
In this ongoing series I look at the next vital component for the content that brands create for their communities, contact. I break down contact into a few elements that really drive this to be a vital part of the overall creation process. It can take a lot for a brand to put themselves in [...]
Losing Personalization In A Digital World
While taking communication courses in college it struck me just how personal a business relationship can really be. Having always been on the other side of the communication, it never struck me how involved a business truly was in order to build a relationship with people. While not all businesses follow this ideal, I feel [...]
Three Vital Components for Customer Messaging Online – Part 1
When working to put together pieces to share online with your audience, a brand must keep three vital components in mind. The first of these is the actual content and what makes the content interesting. Here’s a quick breakdown of things to keep in mind to fulfill the first component of your online customer messaging.
Baking Social Media into Your Product
When companies can take their social experiences out of the digital space and create real social experiences in the physical space, the brand has achieved what few others have. When looking at your product or service, think of all the possible touch points you have with that customer and how the social aspect can play [...]
A Strong Tell Makes A Better Sell
“The secret of content marketing is to connect to the lives and passions of the target audience and not just to see the world through the eyes of the brand, which is natural and inevitable for most if not all in-house content teams.” Put the idea of the sell on the back burner and put [...]
NaPodPoMo Post and the Creation of Custom Content
Click play to hear about #NaPodPoMo and my thoughts on creating custom content for yourself, and if you’re an agency, your clients. Leave a comment and let me know your thoughts.
